Jusletter IT

If, in future, we are on our way with «intelligent traffic», we will not only cover distances but continuously generate data. This is the case whether we travel with a highly automated or autonomous driving vehicle or use a toll system. This data is going to be part of a tremendous data pool covering daily routes. By contributing to Big Data we open up possibilities of optimizing road traffic, say by prevention of traffic jams. Simultaneously, Big Data enables new options for value chains by automated data evaluation: from personalized advertising up to robot cars undertaking «gentle trips» with us assessing our shopping caprices. The scenario of Intelligent Traffic highlights hopes and fears with regard to Big Data: A desire for convenient and safe travel and the dread of loss of control and «transparent traveler». (ah)